Editor-in-Chief & Culinary Storyteller | Recipe Strategist | Comfort-Food Explorer | Age 36
Austin-based editor who believes that simple recipes can still feel warm, nostalgic, and impossibly delicious.
Hey There! Iโm Emily Hartwell
Iโm the Editor-in-Chief behind your favorite comfort-driven, easy-to-follow recipes. My mission is simple: turn everyday ingredients into dishes that make people feel at homeโno matter where they are.
Iโve spent over a decade shaping food content for some of the biggest culinary platforms in the U.S., but at the core of everything I do is one belief: food is connection, and recipes should feel like an invitation, not an instruction manual.
My Story
I grew up in a small town outside Austin, where weekend meals were never fancy, but always unforgettable. My dad made slow-cooked stews that simmered all day, filling the house with warmth, while my mom baked biscuits that tasted like soft pieces of comfort.
By the time I was 10, I was scribbling little โrecipe booksโ in spiral notebooks. Food wasnโt just something we ateโit was how we laughed, talked, healed, and felt close.
When I hit my twenties, I moved to New York to chase a career in food publishing. I worked long days, tasted hundreds of dishes, reviewed thousands of recipes, and slowly learned how the right story can make a recipe come alive.
But somewhere along the way, I realized something was missing:
The world didnโt need more complicated recipesโit needed more soulful ones.
That realization became the foundation of my career.
The Turning Point
In 2018, I published a simple stovetop mac and cheese recipe on the site I was working for. I didnโt expect much reactionโafter all, it was just mac and cheese.
But emails poured in.
A single mom who cooked it after a long shift.
A college student who said it tasted like home.
A widower who hadnโt cooked in years but felt inspired to try again.
For the first time, I sawโwith absolute clarityโthat food writing wasnโt about culinary perfection. It was about making people feel something.
That recipe changed the way I approached my work. I stopped writing for trends and started writing for people.
What I Learned the Hard Way
I learned quickly that being an editor-in-chief isnโt only about taste and techniqueโitโs about balance.
โ Balancing creativity and clarity
โ Balancing inspiration and accessibility
โ Balancing flavor and time
Iโve written thousands of intros, revised more drafts than I can count, and burned enough casseroles to make any grandma cry.
The biggest lesson?
You canโt rush real flavor, and you canโt fake real connection.
Readers know when a recipe is written with careโand when itโs not.
My Approach Now
Today, my philosophy is rooted in three things:
Make it simple. Make it comforting. Make it unforgettable.
Whether Iโm editing a recipe, shaping a blogโs voice, or planning seasonal content, I focus on:
โ Warm storytelling
โ Clear, friendly instructions
โ Reliable, tested, realistic recipes
โ Creating food moments people look forward to
I want readers to feel like theyโre cooking with a friend who believes in them.
What I Believe
โจ Comfort food doesnโt need to be heavyโit needs to be honest.
โจ A good recipe should make you exhale, not stress.
โจ Food storytelling matters just as much as ingredients.
โจ Home cooks are heroes, and they deserve support.
โจ A shared meal can change the tone of an entire day.
How I Can Help You
In my role on your team, I:
โ Shape the editorial voice so your content feels cohesive
โ Craft intros, stories, and recipes with emotional impact
โ Ensure content is SEO-smart without losing its soul
โ Build trust with readers through authenticity and reliability
โ Make your blog feel like a warm, welcoming kitchen
My goal is to help your audience feel seen, supported, and inspiredโone recipe at a time.
A Little More About Me
When Iโm not editing or testing recipes, youโll find me:
๐ฅพ Hiking Texas trails
โ Sipping cold brew in indie coffee shops
๐ Reading Southern cookbooks
๐ธ Styling cozy comfort-food shots
๐งก Hosting casual dinners with friends
I believe the best meals are shared with laughter, honest conversation, and a table full of people who feel at home.
Letโs Connect
If you love comforting, approachable recipes that warm the soul, Iโd love to hear from you.
๐ง Email: [email protected]
๐ธ Instagram: @EmilyHartwellCooks
๐ Recipes & inspiration: www.easycookingus.com