🎬 Ethan Brooks

Senior Video Producer – Pinterest, Shorts, Reels & TikTok

Hey There! I’m Ethan Brooks

Culinary Video Producer | Visual Story Architect | Storytelling Addict | Age 29
Los Angeles–based creator who believes food videos should be simple, emotional, and irresistibly watchable — even without saying a word.

My Story

I wasn’t supposed to end up behind a camera.
In fact, as a kid growing up in San Diego, my world revolved around skateboarding videos, DIY editing software, and a cheap camera I practically glued to my hands. My friends and I would spend weekends filming tricks, cutting clips, adding music, and sharing our creations online.

I didn’t know it then, but I was training for the world I live in now — short-form storytelling.

My love for food came later.
During college, money was tight, so I learned to cook out of necessity. What started as simple meals turned into an unexpected passion. I found myself filming my recipes the same way I filmed skate tricks — close-ups, action shots, dramatic angles, slow-motion flourishes. People loved it.

One video went viral.
Then another.
Then brands began reaching out.

That’s when I realized:
Food + film wasn’t just a hobby — it was my future.

The Turning Point

My career changed the day I was hired as a junior editor at Food Network Kitchen.
I went from filming in my dorm to shooting on real sets, working with chefs, stylists, and producers who had decades of experience.

I learned the rhythm of food videos:
the sizzle, the pour, the crunch, the reveal.

One afternoon, during a hectic shoot, the lead producer handed me full control of a recipe video—unexpected, unplanned, and honestly, terrifying. I leaned into everything I’d practiced for years: tight angles, clean transitions, crisp edits, and storytelling driven by rhythm rather than words.

The video exploded.
Millions of views.
More importantly, it taught me I could see food through a lens in a way that connected emotionally.

From there, I shot videos for food creators, restaurants, and national brands. Then I transitioned to full-time culinary video production, specializing in vertical content that performs on Pinterest, TikTok, YouTube Shorts, and Instagram Reels.

What I Learned the Hard Way

Short-form food content looks effortless.
But behind the scenes?
It takes patience — and a lot of trial and error.

I made mistakes:

  • Videos where the lighting ruined the recipe
  • Angles that made gorgeous dishes look flat
  • Shots where steam fogged the lens at the worst moment
  • Audio tracks that didn’t match the pace
  • Transitions that felt clunky or forced

But through every failure, I learned the science of what makes viewers stop scrolling:

✨ Motion
✨ Texture
✨ Timing
✨ Rhythm
✨ Emotion

What works isn’t just technique — it’s storytelling.

My Approach Now

Today, I create videos designed to look effortless but engineered to perform.

My approach is simple:
Tell the story of the recipe in 15–30 seconds, using visuals people can almost taste.

I focus on:

  • Hands-only cinematic close-ups
  • Smooth transitions and seamless cuts
  • Perfect lighting for food texture
  • Crisp ASMR audio
  • Eye-catching edits for Pinterest & TikTok
  • Visual rhythm that makes people watch again

Whether it’s melted cheese stretching in slow motion or a knife slicing through a crispy crust, I seek the moment that makes viewers say:
“Okay… I NEED to make this.”

What I Believe

🎥 Food videos should be short, beautiful, and full of emotion.
🎥 The best storytelling happens without a single spoken word.
🎥 Good lighting is everything — it’s the difference between “meh” and “wow.”
🎥 Simple ideas, done well, perform the best.
🎥 Every recipe has a hero shot — your job is to find it.

How I Can Help You

At Easy Cooking US, I produce:

  • Pinterest Idea Pins (high-performing, step-by-step vertical recipes)
  • TikTok & Reels videos optimized for virality
  • YouTube Shorts with pacing built for retention
  • Hands-only demos and ASMR-style edits
  • Behind-the-scenes prep shots
  • Seasonal video campaigns

My mission is to make every recipe look:
easy, delicious, and impossible to scroll past.

A Little More About Me

When I’m not filming, you’ll find me:

  • editing at a coffee shop
  • hiking around Southern California
  • experimenting with new camera gear
  • eating tacos (a lot of tacos)
  • learning new transitions just for fun

I’m obsessed with natural light, clean aesthetics, and storytelling that feels warm and modern.

Oh — and I’m still a skateboarder at heart. I just trade wheels for cameras now.

Let’s Connect

If you’re a food creator, brand, or business looking for scroll-stopping culinary videos, I’d love to collaborate.

Find me on TikTok & Instagram: @EthanCooksFilms
Or contact me at: [email protected]